How to Play the Marketing Game to win?

We don’t all love marketing and yet that’s what finding a job and building a business are substantially about. It’s so easy to get distracted or pay attention to putting out fires and focusing on the ‘details’ of the day. I often talk about raising the level of your game and my guess is that 95% of us have plenty of room to grow. How do you put enough time into the marketing and sales so that your career search and business building is your most important priority?

Here is the rule: ‘20 hours weekly goes directly into marketing yourself.’

I recently started a major marketing project that was directed by my coach Milana Leshinsky. At first I decided to dedicate 10 hours each week to getting it done. The decision coincided with a significant increase in my 1-on-1 coaching business. I checked out my agenda and literally reduced and eliminated 10 hours weekly from my calendar. It wasn’t enough partly because the business was growing. As I got into the marketing program I discovered 10 hours isn’t close to enough to do an outstanding job, and I lifted the time dedicated to marketing to 20 hours a week. Plenty of activities had to give! By the way, my goal is to reduce the number of hours I work even though I increase my revenue.

The first suggestion is to review your calendar of scheduled and unscheduled activities and find the hours you must put in to market yourself, find target companies, and get introductions. What can you reduce or eliminate so that you are able to market 20 full hours weekly?

Here are some corners to look in?

• Reduce the time you spend on email. Check out your email 2-3 times daily. That’s it.

• Reduce the time you spend surfing the internet.

• Distractions abound and often represent an easy means to escape the important tasks at hand. What distractions pull you away from the marketing tasks?

• Eliminate activities that aren’t directly pertinent to your most important career objectives. They get done after you finish your priorities for the day.

• Limit the time devoted to multi-tasking. Focus on your marketing and put in the required hours in one steady and concentrated effort each day.

Warning: Time management has side effects. You will experience pleasant side effects such as you’ll be less frustrated and much more productive at working on what’s really important to you. You’ll be focused on achieving your purpose and that is something special.

Secondly, all your marketing activities go on your monthly and weekly agenda. Say you decide to start off with 5-10 hours of marketing weekly. However you decide to breakdown the work it must be written on the calendar.

Here the rule: “If the sun rises today you are going to put in substantial time marketing.”

People complain about how long it takes to get a job and how hard it is to make sales. Well, both of those comments are a fact, and yet, the way to shorten the job search and grow the business is to focus on playing the marketing game. When you don’t spend time marketing today you may not feel it. I guarantee you’ll feel it 2-3 months from now when interviews aren’t coming through and sales aren’t growing fast enough.

Make a complete list of your marketing activities such as:

• Networking online and offline

• Sending out your resume or warm letter to targeted companies

• Volunteering at the organization that will bring attention to your professional skills

• Finding ways to feature yourself via spoken and written word

Your job is to turn 5 hours of weekly marketing into 20-30 hours.

Finally, take time to enjoy yourself. You’re unemployed, employed and looking, or running your own business and working your buns off. Take time to have fun and do the activities you enjoy most. It will restore and rejuvenate your creativity and happiness quotient. You’ve already got plenty of annoyance and dissatisfaction. Balance the proportion and remember to applaud yourself when good things happen. Small victories deserve your time and attention. Pat yourself on the back and tell people about it. The bottom line is to be effective.

Here is your homework:

Make a thorough review of how you spend your time each day, week and month and focus on managing your time. Review and refine each day by recording what you do and comparing it to your career objectives and essential priorities. Select activities to put on hold, reduce, or eliminate completely. You can write down what you do hour-by-hour for the next week. It will be enlightening.

Now, if you’re frustrated and getting burnt out from your job search then learn to follow a step-by-step way to build a truly effective job search. I teach you the best practices so you accelerate the search using the latest techniques with confidence and certainty to find the Right Career Right Now TM.

Return home.


Brought to you by:

Neil Cooper
Certified Coach & Mentor
Career Transition and Leadership

Graduate of iPEC Coaching in Shrewsbury NJ
973-445-4200

CareerCoachNJ@gmail.com

CareerCoachNJ.com
LinkedIn.com/in/neilcooper711

Skype: CooperLeadershipCoaching

Twitter: @CareerCoachNJ

Everyone is a leader—either by choice or by default.
Whenever you interact with anyone else (and yourself) you are leading.
So the question is not “Will you lead?” but rather “How well will you lead?”

(c) 2012 – 2014

Please feel free to connect with me on Linked In at http://www.linkedin.com/in/neilcooper711

Privacy Policy                         Terms and Conditions                         Refund Policy  


Thriving in a Complex World
As the business landscape becomes increasingly more complex companies have a powerful need for talented people to navigate current programs and problems as well as create and innovate the future.
VIP Intensive Coaching
The VIP Program provides you with the wisdom on how to set up and implement your job search. You will learn best practices and a success system to achieve the results you are looking for.
Reinvest in Me - Making a Difference
Our mission is to empower people who want to align their careers with their personal values and make a genuine difference through work
Group Coaching Registration Page
The quality of your career search is in direct proportion to the choices you make now. When you opt to carefully plan and then make a conscious choice to act on your plan you will find your dream job.
Webinar Registration Page 2
Sales page 2 for May Job Search Success Accelerator webinar
Visionary 1-on-1 Career Coaching and Mentoring
Make a quantum leap in the results from the existing job search with a 1-on-1 coaching partnership. Establish a success strategy for your future. Nothing is more potent than personal training.
FREE STRATEGY COACHING MENTORING SESSION
Accelerate your career search and land a job. Receive expert coaching, guidance, and feedback from a successful career coach. Discuss career goals; Analyze your search and where you want it to be.
Book Neil As Your Next Speaker
Speaking Engagements Page
The Benefits of a Written Plan
How many of you have taken the time to put together a written plan for your business and job search, and then analyzed the most effective ways to implement it?
Prioritize Your Time and Get Great Results
What kind of challenges are you having putting together all the monthly, weekly, and daily activities required to accelerate your job search.
Landing a Job Is Not That Important
I have noticed a significant trend among my clients. There is a huge difference between the ones who are genuinely dedicated to landing a job and those who are merely interested in it.
How to Reach Out to People When You Fear Rejection?
During the career search we will have to make calls that can feel overwhelming. We know how important it is to connect with strangers to build strategic alliances,
How to Recover From the Networking Blues
Networking is an essential ingredient to a successful job search and keeping a business consistently filled with new prospects and clients.
Leadership and Career Assessment
The Assessment is attitudinal and based on an energy/action model. It differs from personality assessments as it is not intended to label a person and have them work well within that label.
Ace Your Next Interview
At the beginning of my workshops I introduce myself to the audience and endeavor to build rapport in the first minutes of the presentation.
Time Management is a Huge Problem
Time management is the huge problem even in a structured work environment, and the job search is not a structured environment unless you make it so.
How Does Your Website Portfolio Fit into the Marketing Plan?
A website portfolio can be an invaluable tool in creating a marketing presence. It becomes a valuable asset as you get further into the process.
Testimonials
I deeply appreciate the testimonials provided by actual clients.
Contact Form
contact form
Strategies to Build Your Network
Networking is the key to finding a new job. Networking has always been a fact of life in business and today it is the single most effective way to find your new career.
How Does Your Website Portfolio Fit into the Marketing Plan?
A website portfolio can be an invaluable tool in creating a marketing presence. As you begin the job search and start a business, it is not one of the first steps to take.
How Am I Doing With My Job Search
Ed Koch, ex-Mayor of NYC, would famously shout out to the world, “How I am doing?” It’s a great question and one all job seekers should be routinely asking themselves.
Events Page
The latest live and virtual events on the Career Coach NJ Calendar.
Climbing Higher in Your Career
Welcome to a new work week. How will you set yourself up for enjoyment and success? Organize a calendar and plan your activities to fulfill your career and personal objectives.
How to Beat the Job Search Doldrums?
Playing the career game at a high level is a strenuous path. It is more like the stock market with its substantial ups and downs than a straight line to success. It’s easy to get “depressed”
Questions that Encourage Engagement and Organization in the Job Search
As a coach I ask a lot of questions. I also listen very carefully to hear what a client really means by engaging all my senses and reading in between the lines.
Mastermind Groups
Are you seeking support in your job search or business development? Bruce Schneider, founder of iPEC Coaching school states, “Develop a support system. You don’t succeed in life alone.”
Bold Steps to Outstanding Leadership
People currently occupied in any aspect of building a career face tests that can seem overwhelming. Leadership skills make a decisive difference to your successful performance;
First Steps to Create a Great Marketing Profile
A high profile marketing presence is a key to an exceptional career search. It is a vital part of the marketing plan because it builds the chemistry known as the “know, like, and trust” factor
Education is not a luxury; It is a necessity!
A recommendation for job seekers is about continuing education. Employers are seeking educated and skilled executives and managers with high level of expertise and know how to apply it on the job.
A Personal Brand Will Help You Thrive
It is important to have a marketing profile that clearly tells the story about you, your career, and your aspirations. It takes some time to develop and yet it is well worth it.
You are Unique? How will you show it?
You are unique! How will you show it? Personal branding is a key ingredient to a successful job search. You cannot keep your knowledge, skills, and talents a secret and find a job.
The First Step You Must Take to Find a Great Career
To effectively perform your job search at a high level it is essential to clearly define your career objectives. Without identifying your objectives it will substantially prevent finding a position
How Do Other People Make You a Success?
Today let’s talk about the importance of bringing positive influences into your life, and specifically let’s talk about who you associate with.
Opportunity Doesn’t Knock Until You Invite It To
People want more employer responses, more interviews, more informal introductions, and more intelligence about how to make great contacts to create the opportunity they deserve.
The Number 1 Most Important Career Skill Is
The number 1 most important career expertise is dynamic communication skills. Whether you are talking 1-to-1 with your boss, engaged in a group meeting with peers,
The Most Important Communication Skill is
At school we’re not taught very much about listening. Most of the time is focused on writing and other forms of communication, and yet we spend much more time listening than we do writing etc.
Silence is Golden
The practice of listening is basically being silent and still simultaneously. When listening intuitively you are not thinking about anything;
Making a Difference With Your Career
How to make a difference with your career? We are responsible for our accomplishments. Fully commit to finding your unique mission you raise the chances of experiencing dramatic success
Influencing Others
In all areas of life bringing a positive energy and a highly engaged spirit is inspirational and motivational.
Your Leadership Mindset is Paramount to Success
Success in the business world requires genuine dedication. Especially in today’s economic environment being an effective leader is not a job for the faint hearted.
The Most Important Leadership Quality
The most important leadership quality is fearlessness. It is embracing our inner strength, confidence, and tranquility.
Success with Your LinkedIn Profile
LinkedIn continues to be an extremely important career tool. It is a great way to demonstrate your leadership skills and how well you have developed as an executive.
Fear and Mindfulness in Your Career
Everyone is a leader - either by choice or by default. Whenever you interact with anyone else (and yourself) you are leading.
Social Media and Building Your Movement
Social media is a multi-faceted and integral part of business whether you are building a business or enhancing a career.
On Being an Influential Leader
A leader’s influence has everything to do with their way of being. In order to establish strong personal relationships and team collaborations it requires advanced management knowledge and skills.
Health Wellness and Leadership
I enjoy practicing many aspects of health and wellness in my daily life. The idea of sports, exercise, and good nutrition is almost as near and dear to me as breathing.
Networking Makes All the Difference
Networking makes all the difference in finding a job, achieving powerful results on the job, and in improving our personal lives.
Personal Branding and the Pain of Childbirth
In the summer of 2012 I begin to develop my personal brand in a manner that would establish credibility with my target audience.
The Essence of Networking
Focus on removing the obstacles to success. One of those important obstacles may be the lack of a clear understanding and appreciation of what networking is;
A Good Example of Bad Leadership
Rarely do we get to see a public exhibition of bad leadership such as we recently witnessed in the U.S. Congress.
High Unemployment High Vacancies Are You In-demand
There is a growing group of executives and managers who are chronically churning from job-to-job often as contractors or part-time employees. It is a painful way to live economically and emotionally
Damn New Year’s Resolutions: Achieve Freedom in 2014!
It’s the New Year and we’re setting goals, making affirmations, offering promises, and committing to new actions.
The Most Important Action You'll Do Today
I encourage people to play the career game at the highest level that they are capable of at the moment. I implore them to follow, “Neil’s No Procrastination Rule.” “If it’s a priority do it now.”